TEAM CREATIF

BRANDING & PACKAGING IDENTITY

FRANCE

BRAZIL

INDONESIA

USA

The Laughing Cow

A smile doesn't need a frame to be recognised. We freed The Laughing Cow's icon from its rigid triangle, building a clean white system that travels consistently across markets while staying playful, warm and unmistakably itself.

TICTAC

Freshness fits in your pocket, now it has a rhythm too. Discover TicTac's playful world, built pill by pill.

LIPTON

A brand this global needs one voice, not forty. Decades of local adaptations drifted the tea icon's presence, until we quietly brought discipline back, reuniting red, yellow and the aroma waves into one coherent, ownable global language.

SADIA

Some brands don't need reinvention, just more of themselves. Discover a Brazilian icon turned even more vivid.

BIGARD

Trust isn't built on volume. Discover how craft and memory earned a name its place on every French table.

ST MICHEL

Some colours carry a whole childhood. Rediscover the orange and warmth that make St Michel feel like home.

ARKOPHARMA

Plants have their own intelligence. Discover a clearer voice, built on outcomes people can actually feel.

LINDT

Precision has its own beauty. We reframed a chocolate diamond through light and tension, inspired by a ballerina's balance, turning one reduced, controlled shape into a proprietary visual territory recognisable at a glance.

CARREFOUR - ACT FOR GOOD

ELEPHANT

Nature doesn't need to shout. Discover how a gentle companion brought calm back to a crowded infusion range.

SGM

Trust grows with every stage of a child's life. Discover a symbol helping families find their way, together.

INDOMILK

Freshness looks like open sky and green fields. Discover a lighter identity that makes everyday dairy feel good.

PANZANI

An Italian story, a French institution, decades of change in between. We carefully built a design led platform around four pillars, turning heritage into the engine of Panzani's next chapter of clarity, coherence and long term leadership.