FEEL GOOD DAIRY,
EVERY DAY
Challenge : Bring the new “Feel Good Dairy” positioning to life through a fresher, simpler and more relevant packaging system for today’s families.
Group and company : Indomilk is a dairy brand aiming to become the first choice for everyday dairy through its new “Feel Good Dairy” positioning.
Potential : The redesign needed to build on the brand’s strongest assets, create a clearer expression of freshness, improve recognition and shelf appeal, extend consistently into communications, and adapt across children’s nutrition and broader everyday dairy uses.
A FRESH TAKE ON A FAMILIAR BRAND
The pack was simplified and Good Milk was introduced as a distinctive sub-brand, making the range easier to recognize and more inviting on shelf. Inspired by green landscapes and open blue sky, the design creates a stronger sense of freshness, naturalness and purity.
A FRESH TAKE ON A FAMILIAR BRAND
The pack was simplified and Good Milk was introduced as a distinctive sub-brand, making the range easier to recognize and more inviting on shelf. Inspired by green landscapes and open blue sky, the design creates a stronger sense of freshness, naturalness and purity.
FROM PACK TO PRESENCE
The packaging extends into the key visual, carrying its most distinctive assets into a cohesive communication system and strengthening the presence of product innovations such as the Double Protection claim.
GROWING WITH EVERY CHILD
The same principles were adapted for Indomilk Kids, with a more playful expression connected to the masterbrand. Built around the OptiNutri identity, the packaging gives nutritional benefits a clearer visual expression and reflects the energy and confidence of growing children. As the portfolio expands, the Good Milk identity evolves into the full cream range with a simpler, more versatile expression.
GROWING WITH EVERY CHILD
The same principles were adapted for Indomilk Kids, with a more playful expression connected to the masterbrand. Built around the OptiNutri identity, the packaging gives nutritional benefits a clearer visual expression and reflects the energy and confidence of growing children. As the portfolio expands, the Good Milk identity evolves into the full cream range with a simpler, more versatile expression.
RESULTS
EXTENDING EVERYDAY GOODNESS
The redesign creates a brighter, cleaner look, reinforces quality, improves shelf appeal and builds a coherent system across packaging, communication and portfolio extensions while remaining unmistakably Indomilk.
