Team Créatif

USA

The Laughing Cow: smiling red cow head wearing its earrings, red background

The Laughing Cow

A smile doesn't need a frame to be recognized. We freed The Laughing Cow's icon from its rigid triangle, building a clean white system that travels consistently across markets while staying playful, warm and unmistakably itself.
Tic Tac Mint box with the new green label and its rays of pills

TICTAC

Freshness fits in your pocket, now it has a rhythm too. Discover TicTac's playful world, built pill by pill.
New Lipton 1890 logo and young woman in a yellow T-shirt on a yellow background with aroma waves

LIPTON

A brand this global needs one voice, not forty. Decades of local adaptations blurred the tea icon's presence. We brought the discipline back, reuniting red, yellow and the aroma waves into one coherent, unmistakably ownable global language.
Sadia's chicken mascot in a checked shirt in front of the brand's big red S

SADIA

Some brands don't need reinvention, just more of what makes them iconic. Discover a Brazilian icon made unmistakably more vivid.
Bigard 'since 1968' logo above a grilled steak and a sprig of rosemary

BIGARD

Trust isn't measured in volume, but in action. Discover how one name earned its place a every French table.
St Michel 'family biscuit maker since 1905' logo and a chocolate-filled biscuit, orange background

ST MICHEL

Some colors carry a lifetime of memories. Rediscover the orange and warmth that make St Michel feel like home.
New Arkopharma logo and a green leaf in a Petri dish

ARKOPHARMA

Plants have their own intelligence. Discover how we gave it a clearer voice, focused on benefits people can truly feel.
Ballerina on pointe on top of a Lindt chocolate diamond, orange glow on black

LINDT

Precision has its own beauty. Inspired by a ballerina's balance we reframed the chocolate diamond through light and tension. Turning one reduced, controlled shape into a distinctive visual territory immediately recognizable.
Smiling girl holding an apple next to Carrefour's Act for Food badge

CARREFOUR - ACT FOR GOOD

Carrefour needed to make its Food Transition for All mission tangible. We turned ACT FOR FOOD into a clear, scalable system, connecting commitments, brands and products across 8 key countries, 12,000 stores and every major touchpoint.
Éléphant 'since 1896' logo surrounded by strawberry, raspberries and mint

ELEPHANT

Nature doesn't need to shout. Discover how a gentle companion brought calm and clarity to a crowded infusion range.
SGM Sarihusada Generasi Mahardhika logo on a red background

SGM

Trust grows with every stage of childhood. Discover a symbol designed to guide families forward, together.
Blue Indomilk logo on a milk splash

INDOMILK

Freshness feels like open sky and green fields. Discover a lighter identity that makes everyday dairy feel naturally good.
Panzani logo and woman carrying a red tote bag featuring a bow-tie pasta

PANZANI

An Italian story.  A French icon.  Decades of evolution in between. We built a design-led platform around four pillars, turning Panzani’s heritage into the driving force behind a sharper, more coherent, and enduring future.